Match games such as the Royal Match Game are addictive in nature due to their designed reward and progression loop to stimulate our minds. This is only achieved through the use of visual stimulation, progression systems as well as small reward cycles in these type of games to keep players engaged. Each level in a game like Royal Match, for instance, is specifically designed to slowly step up in complexity while each completed match rewards the player points, coins or bonuses immediately, causing the release of dopamine and further incentivizing players to keep going. Game psychology research shows what makes level progression and reward mechanics so important: they create a sense of accomplishment, which 80% of players consider necessary to stay engaged.
Ease of play is another factor that Fortnite has, with all its simple gameplay mechanics and the time to kill being fast. The user interface (UI) in games such as Royal Match is designed to be straightforward, meaning newcomers can jump into the game without having to read complex instructions. With the simple swipe mechanics, bright colours and easily identifiable icons on screen the cognitive load is minimal so you can focus on playing the game rather than dealing with complicated input methods. Each game session averages around 5-10 minutes, allowing players to quickly participate during short breaks. According to a recent 2023 industry report, 60% of players return daily (for better or worse) and its accessibility is one of the reasons it has such a high retention rate.
Social aspects are also a major part of what make the game interesting. Leaderboards, sharing features, and in-game challenges let players compete with their friends and even strangers to provide social engagement not many games offer. Competitive Multiplayer and Leader Board rankings create a feeling of FOMO ( fear of missing out), helping motivate new players to up there scores and maintain responses, as this feature in studies leads 45% of players back to the game.
As game designer Shigeru Miyamoto said, “A good friend to be a good game. This comfort is what makes people come back to match games. Whether it is leveling up or earning something — the design of royal match game keeps player in a vicious cycle between simplicity and stages bonuses making it almost un-put-downable.